Our Why

Welcome!

Clients are the driving force behind White River Investments. Your needs, preferences and personal growth not only guide, but strengthen the foundation of why White River exists today.

White River was conceived of during a drive through the Ozark’s on our way to one of my favorite places, Cotter, Arkansas. Not only is this part of the White River gorgeous with the cliffs, morning fog and excellent fishing; the people, warmth and love that surrounds this place speaks to me in a way like no other. While our name matches that of this majestic river, the significance of the words go deeper for me.

White space is where we get to throw on all our own colors. No matter where you are, come from or want to go, this space is yours, and yours alone. Creativity is boundless, limits are only those you place upon the page and there are no wrong answers. Embrace it!! This picture is meant to grow, even if sometimes we need to take it back to a white space and start over.

Rivers are strong and powerful. Many times, what is seen on the surface is only the beginning. It runs deep underground, sometimes even becoming only a trickle at the surface to reemerge downstream as a life-giving force. It nurtures what lives within it, provides food for fishermen and can be a place of true tranquility to stop for reflection and dream those big dreams. The river is a consistent teacher that life is meant to change and so are we.

My commitment to you is to be different, think different, and be a force of good for you and your family. Your constant cheerleader, biggest supporter, backstop when life gets challenging, and most importantly your thinking partner. We are going to focus on continuing to create the path that works for you. From there, we build the layers using the tools around us in a wise and thoughtful way.

This is not a right or wrong test, the only way it goes wrong is if you're trying to follow another's path. We can learn and get ideas from others, but at the end of this ride down the river, it's all you. Every single bit of it.

With gratitude,